Wednesday, 17 August 2011 14:45

Ambush Marketing Research

Written by  Teresa Scassa
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A new paper, co-authored with Dana Ellis and Benoit Séguin, and forthcoming soon will be exploring some of the consequences of converting ambush marketing from a business problem to a legal issue.  This is the case in those jurisdictions which have enacted laws to curtail ambush marketing.  This is an exciting new direction for my research in this area, and I hope to build upon it.

Last modified on Thursday, 18 August 2011 09:20
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