Teresa Scassa - Blog

Trademarks
Canada’s anomalous and downright dysfunctional official marks system is once again deserving of attention as the Rio Olympics unfold. The protection of Olympic marks in Canada reveals many of the deficiencies of this system. Under the Trade-marks Act, “public authorities” in Canada can sidestep the whole process for application, review and registration of trademarks by simply asking the Registrar of Trade-marks to advertise whatever logo or word mark they have come up with for whatever…

Friday, 05 August 2016 06:30

Let the Anti-Ambush Marketing Games Begin!

Written by Teresa Scassa
The BBC has reported that the U.S. Olympic Committee is taking a hard line against companies that use the twitter hashtag #Rio2016 in their tweets and who are not official sponsors of the Games. The USOC holds a registered trademark in the US for Rio2016. According to the BBC story, while the USOC is prepared to tolerate the non-commercial use of the hashtag in tweets by individuals, it draws the line at corporate use. The…

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Canadian Trademark Law

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