Teresa Scassa - Blog

Monday, 24 March 2025 06:50

Routine Retail Facial Recognition Systems an Emerging Privacy No-Go Zone in Canada?

Written by  Teresa Scassa
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The Commission d’accès à l’information du Québec (CAI) has released a decision regarding a pilot project to use facial recognition technology (FRT) in Métro stores in Quebec. When this is paired with a 2023 investigation report of the BC Privacy Commissioner regarding the use of FRT in Canadian Tire Stores in that province, there seems to be an emerging consensus around how privacy law will apply to the use of FRT in the retail sector in Canada.

Métro had planned to establish a biometric database to enable the use of FRT at certain of its stores operating under the Métro, Jean Coutu and Super C brands, on a pilot basis. The objective of the system was to reduce shoplifting and fraud. The system would function in conjunction with video surveillance cameras installed at the entrances and exits to the stores. The reference database would consist of images of individuals over the age of majority who had been linked to security incidents involving fraud or shoplifting. Images of all shoppers entering the stores would be captured on the video surveillance cameras and then converted to biometric face prints for matching with the face prints in the reference database.

The CAI initiated an investigation after receiving notice from Métro of the creation of the biometric database. The company agreed to put its launch of the project on hold pending the results of the investigation.

The Quebec case involved the application of Quebec’s the Act respecting the protection of personal information in the private sector (PPIPS) as well as its Act to establish a legal framework for information technology (LFIT) The LFIT requires an organization that is planning to create a database of “biometric characteristics and measurements” to disclose this fact to the CAI no later than 60 days before it is to be used. The CAI can impose requirements and can also order the use suspended or the database destroyed if it is not in compliance with any such orders or if it “otherwise constitutes an invasion of privacy” (LFIT art. 45).

Métro argued that the LFIT required individual consent only for the use of a biometric database to ‘confirm or verify’ the identity of an individual (LFIT s. 44). It maintained that its proposed use was different – the goal was not to confirm or verify the identities of shoppers; rather, it was to identify ‘high risk’ shoppers based on matches with the reference database. The CAI rejected this approach, noting the sensitivity of biometric data. Given the quasi-constitutional status of Canadian data protection laws, the CAI found that a ‘large and liberal’ approach to interpretation of the law was required. The CAI found that Métro was conflating the separate concepts of “verification” and “confirmation” of identity. In this case, the biometric faceprints in the probe images would be used to search for a match in the “persons of interest” database. Even if the goal of the generation of the probe images was not to determine the precise identity of all customers – or to add those face prints to the database – the underlying goal was to verify one attribute of the identity of shoppers – i.e., whether there was a match with the persons of interest database. This brought the system within the scope of the LTIF. The additional information in the persons of interest database, which could include the police report number, a description of the past incident, and related personal information would facilitate the further identification of any matches.

Métro also argued that the validation or confirmation of identity did not happen in one single process and that therefore s. 44 of the LTIF was not engaged. The CAI dismissed what it described as the compartmentalisation of the process. Instead, the law required a consideration of the combined effect of all the steps in the operation of the system.

The company also argued that they had obtained the consent required under art 12 of the PPIPS. It maintained that the video cameras captured shoppers’ images with their consent, as there was notice of use of the cameras and the shoppers continued into the stores. It argued that the purposes for which it used the biometric data were consistent with the purposes for which the security cameras were installed, making it a permissible secondary use under s. 12(1) of PPIPS. The CAI rejected this argument noting that it was not a question of a single collection and a related secondary use. Rather, the generation of biometric faceprints from images captured on video is an independent collection personal of data. That collection must comply with data protection requirements and cannot be treated a secondary use of already collected data.

The system proposed by Métro would be used on any person entering the designated stores, and as such it was an entry requirement. Individuals would have no ability to opt out and still shop, and there were no alternatives to participation in the FRT scheme. Not only is consent not possible for the general population entering the stores, those whose images become part of the persons of interest database would also have no choice in the matter.

Métro argued that its obligation to protect its employees and the public outweighed the privacy interests of its customers. The CAI rejected this argument, noting that this was not the test set out in the LTIF, which asked instead whether the database of biometric characteristics “otherwise constitutes an invasion of privacy” (art 45). The CAI was of the view that to create a database of biometric characteristics and to match these characteristics against face prints generated from data captured from the public without their consent in circumstances where the law required consent amounted to a significant infringement of privacy rights. The Commission emphasized again the highly sensitive character of the personal data and issued an order prohibiting the implementation of the proposed system.

The December 2023 BC investigation report was based on that province’s Personal Information Protection Act. It followed a commissioner-initiated investigation into the use by several Canadian Tire Stores in BC of FRT systems integrated with video surveillance cameras. Like the Métro pilot, biometric face prints were generated from the surveillance footage and matched against a persons-of-interest database. The stated goals of the systems were similar as well – to reduce shoplifting and enhance the security of the stores. As was the case in Quebec, the BC Commissioner found that the generation of biometric face prints was a new collection of personal information that required express consent. The Commissioner had found that the stores had not provided adequate notice of collection, making the issue of consent moot. However, he went on to find that even if there had been proper notice, express consent had not been obtained, and consent could not be implied in the circumstances. The collection of biometric faceprint data of everyone entering the stores in question was not for a purpose that a reasonable person would consider appropriate, given the acute sensitivity of the data collected and the risks to the individual that might flow from its misuse, inaccuracy, or from data breaches. Interestingly, in BC, the four stores under investigation removed their FRT systems soon after receiving the notice of investigation. During the investigation, the Commissioner found little evidence to support the need for the systems, with store personnel admitting that the systems added little to their normal security functions. He chastised the retailers for failing both to conduct privacy impact assessments prior to adoption and to put in place measures to evaluate the effectiveness and performance of the systems.

An important difference between the two cases relates to the ability of the CAI to be proactive. In Quebec, the LTIF requires notice to be provided to the Commissioner of the creation of a biometric database in advance of its implementation. This enabled it to rule on the appropriateness of the system before privacy was adversely impacted on a significant scale. By contrast, the systems in BC were in operation for three years before sufficient awareness surfaced to prompt an investigation. Now that powerful biometric technologies are widely available for retail and other uses, governments should be thinking seriously about reforming private sector privacy laws to provide for advance notice requirements – at the very least, for biometric systems.

Following both the Quebec and the BC cases, it is difficult to see how broad-based FRT systems integrated with store security cameras could be deployed in a manner consistent with data protection laws – at least under current shopping business models. This suggests that such uses may be emerging as a de facto no-go zone in Canada. Retailers may argue that this reflects a problem with the law, to the extent that it interferes with their business security needs. Yet if privacy is to mean anything, there must be reasonable limits on the collection of personal data – particularly sensitive data. Just because something can be done, does not mean it should be. Given the rapid advance of technology, we should be carefully attuned to this. Being FRT face-printed each time one goes to the grocery store for a carton of milk may simply be an unacceptably disproportionate response to an admittedly real problem. It is a use of technology that places burdens and risks on ordinary individuals who have not earned suspicion, and who may have few other choices for accessing basic necessities.

 

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