Teresa Scassa - Blog

Wednesday, 17 August 2011 14:45

Ambush Marketing Research

Written by  Teresa Scassa
Rate this item
(0 votes)

A new paper, co-authored with Dana Ellis and Benoit Séguin, and forthcoming soon will be exploring some of the consequences of converting ambush marketing from a business problem to a legal issue.  This is the case in those jurisdictions which have enacted laws to curtail ambush marketing.  This is an exciting new direction for my research in this area, and I hope to build upon it.

Last modified on Thursday, 18 August 2011 09:20
Login to post comments

Canadian Trademark Law

Published in 2015 by Lexis Nexis

Canadian Trademark Law 2d Edition

Buy on LexisNexis

Electronic Commerce and Internet Law in Canada, 2nd Edition

Published in 2012 by CCH Canadian Ltd.

Electronic Commerce and Internet Law in Canada

Buy on CCH Canadian

Intellectual Property for the 21st Century

Intellectual Property Law for the 21st Century:

Interdisciplinary Approaches

Purchase from Irwin Law